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About Us

Family-Forward Guidance From A Firm That Puts You First

Our story began right here in Dothan, Alabama, with a simple belief: the best financial guidance starts with knowing the people behind the numbers. As an independent wealth management firm, we’ve built our reputation on honesty, accessibility, and a steadfast commitment to helping clients live well and leave a meaningful legacy.

Meet The Advisor

Ansley E. "Trip" Whatley, III

President & Financial Advisor

334-677-9700

334-677-9977

trip@holmanwhatley.com

Trip Whatley is the President at Holman-Whatley & Associates. He joined the firm in 2004 and became a partner in January of 2005. After graduating from Troy State University, Trip began his financial planning career in Birmingham with...

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Becky Smith

Administrative Assistant

334-677-9700

334-677-9977

becky@holmanwhatley.com

Becky Smith grew up in Dothan, where she graduated from Northview High School. She received a Bachelor of Science degree in Psychology from Troy State University in Dothan. Most people think you need a finance degree to work in this...

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Experience Confidence From Genuine, Personal Partnership

Experience Confidence From Genuine, Personal Partnership

At Holman-Whatley & Associates, relationships come first. We believe great financial guidance starts with understanding your life, not just your balance sheet. That’s why we take the time to listen, respond quickly, and build a partnership rooted in trust and care. The result is confidence, knowing you have a team that really knows you and stands beside you through every season of life.

Gain Clarity And Coordination For Every Financial Decision

Gain Clarity And Coordination For Every Financial Decision

Your financial world has many moving parts, and we help bring them together. From investments and insurance to taxes and estate planning, every piece of your plan is connected and coordinated. We act as your financial quarterback, helping you see the big picture while managing the details that matter. With clear direction and a cohesive strategy, every decision supports your long-term goals.

Guidance To Build Your Legacy And Protect Your Family

Guidance To Build Your Legacy And Protect Your Family

Planning for the future means more than growing wealth. It means protecting the people and values behind it. We help you structure your estate, communicate your intentions, and create continuity for the generations that follow. Our approach ensures your family understands your plan and shares in your vision. With thoughtful guidance and care, you can feel secure knowing your legacy will endure.

The Principles Behind Every Plan We Build

Every client, every decision, and every plan is shaped by these principles; grounded in care, clarity, and a commitment to doing what’s best for you and your family.

Relationship-First Guidance

Accessible, personal advice from people who truly know your story.

Big-Picture Quarterbacking

Every piece of your financial life, aligned and working together.

Family & Legacy Stewardship

Protecting your loved ones and preserving what matters most.

Complexity Made Clear

Turning financial confusion into confident, informed action.

Plan With Purpose For Every Season Ahead

Plan With Purpose For Every Season Ahead

Your goals will evolve, and your plan should too. Let’s create a path that moves with you and gives you confidence for whatever comes next.

Supporting Holman-Whatley & Associates

The Strength Of Partnership Working For You

Expertise beyond our office, dedicated to your goals.

Our connection with Cetera gives you access to a deep network of specialists who strengthen every part of your financial plan. From advanced planning and investment research to plan design and implementation, their expertise complements our personalized guidance, helping ensure your plan is coordinated, informed, and built to last.

Advanced Planning Team

Advanced Planning Team

Provides specialized insight into tax efficiency, wealth transfer, and charitable giving, helping you preserve more of what you’ve built for the people and causes you care about.

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Investment Team

Investment Team

Delivers disciplined, research-based portfolio management that aligns with your goals, tolerance, and timeline, so every investment decision supports your bigger picture.

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Financial Plan Design Team

Financial Plan Design Team

Transforms your priorities into an actionable, evolving financial plan, turning complex goals into clear, achievable steps forward.

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How We Work

Our approach connects every part of your financial life, so you can move forward with clarity, confidence, and purpose.

Explore Our Approach

Who We Serve

Wherever you are in your journey, we’re ready to provide personal, goal-aligned planning to help you live confidently through every stage of life.


Find Your Fit

Contact Us

Every great plan begins with a meaningful conversation. Reach out to our team. We’re ready to listen, learn, and help you move forward with confidence.

Start The Conversation